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10 minute trains are great, but why is the promotion of them so incredibly...
If you improve a product, and want it to sell well, you need to make people aware of it. When they launched trains every 10 minutes between the City and Ringwood, Dandenong and Frankston last year on...
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Competing #Myki top-up adverts
Noted at Flinders Street Station the other week, on one of those automatic rotating advertisement things: competing ads for Myki. “Even the shortest queue can be avoided with Myki auto topup” A few...
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Clever placement of #MetroTrains #DumbWaysToDie characters in stations
A lot of the unfortunate jellybean characters are depicted around CBD railway stations at the moment as part of Metro’s Dumb Ways To Die campaign. I was amused at the placement of this one: …but this...
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Is there enough promotion of the good stuff in PT?
I was pondering awareness of a couple of things, so decided to try a quick online survey. Over about 24 hours it got just over 100 responses… unfortunately unless I pay SurveyMonkey $19 per month,...
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“If someone’s abused on this train, let them know you’re on their side.”–...
I assume this Anti-Hate advertising campaign from the Equal Opportunity & Human Rights Commission is a response to some well-publicised incidents recently: The small print says: The only thing more...
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Why is Metro allowing this advertising in its stations? – part 2 – Kia...
A couple of years ago I wrote about Nissan Micra ads at Flinders Street Station directly criticising public transport. This time, it’s Kia’s turn, though it’s a little less overt. Spotted at Malvern...
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Train window ads – what about visibility?
I’m not against advertising on public transport. It brings in much-needed revenue and helps subsidise services. But it shouldn’t be intruisive. Bus and tram passengers have had to get used to ads on...
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Spot the difference – transport advertising in the lead-up to elections
I was thinking the government ads about transport upgrades back in 2009-10 (Labor) are pretty similar to 2014 (Coalition). How would it be if I got them both and dubbed the audio of one over the video...
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Airport rail begins here… well, eventually, maybe
There’s some big news on the East West Link today, with Labor saying that if the Supreme Court agrees with the Cities of Moreland and Yarra that the planning approval was invalid, they will rip up the...
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Photos from last week
The hi fi box was a big hit with my niece (and nephew) Having obtained a government-provided “boarding pass” (they were handed out with some MXs — I missed out but managed to get one via Kev, who saved...
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Old photos from June 2008
Here’s another in my series of old photos from ten years ago… this time, June 2008. You might remember that Frank Woodley did TV ads for Metlink, to encourage bus usage. Here’s the cartoon version, on...
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